Facebook Live is one of my new favorite online tools. It gets great visibility within Facebook, and it can be a fun and interactive way to connect with people. I’ve recently been using it for a weekly live broadcast called “Ask Jen Anything Wednesday,” (You’re invited! Click to RSVP) where anyone can ask me their questions about social media and get answers. We already did some troubleshooting for one viewer live, and got her problem solved, and also answered a bunch more questions. It’s fun!
Questions to Ask When Planning a Facebook Live Session
When deciding how to use Facebook Live in a meaningful way, I asked myself these questions:
- Who do I want to connect with?
- What would be valuable to them?
My answers were that I wanted to connect with people who look to me for help with digital marketing, and I know they have questions about social media. This will be a great way to get those questions answered! The people who attended my first session last week agreed that this was a valuable session, and they’ve invited people they know this week. I’m looking forward to it!
Planning Your Facebook Live Content
So how can you use Facebook Live? Start by asking yourself the very same questions I’ve included above. If you’re a direct seller, you might want to connect with potential customers or recruits and provide them with information on how it works for them. If you’re a church, it might be that you want to connect with community members and provide them with something to support the on their spiritual journey. If you’re a business or company, you might want to connect with potential customers who have questions you can answer, and establish some thought leadership.
Facebook Live Broadcast Ideas
Here are some ideas about potential broadcasts you might plan:
- Cooking Show/Fitness Ideas/Fashion Ideas/Safety Tips, etc.: Plan a 10-15 minute broadcast where you share useful information related to what you sell. If it’s cooking tools or food, show your viewers how to prepare a dish. If it’s health and wellness products, share some tips on staying fit and healthy (but don’t give medical advice!) If you sell clothing, share a look of the week. If you sell self-defense products, give some safety tips. If you sell skin care, show us how to do a regimen while giving basic skin care tips. The idea is to give some useful advice that make reference to your products, without being an ad. Make sure you plan your background (no mess in the background!) and dress like you would for a business appointment. You never know who may see your broadcast, so put your best foot forward!
- Live stream your Sunday Service: If you’re a church, consider using Facebook Live to live stream your Sunday service, or just the sermon. The bonus is that you can then save the video and make it available on your Facebook Page. It’s a great way to reach out to people who might not otherwise be able to make it to church.
- Live stream from your National Conference, sharing something you’ve learned: It’s National Conference season for direct sellers, and that provides a perfect opportunity to share new product launches with customers, or a training tidbit with your team. Get people excited by sharing the fun and energy of conference as you experience it!
- Take 5-10 minutes to Dig In to a Topic Your Customers Often Hire You to Help Them With: If you own a service business, consider establishing some thought leadership by taking 5-10 minutes to answer some questions you often get from customers. Are you an expert on a particular topic or program? Share your expertise and get some great content that will remain available on your Facebook Page.
- Offer a 5 Minute Daily Devotional or Thought of the Day: If you’re a religious institution or nonprofit, consider offering up something uplifting each morning. It might be a devotional, or some insight into the lives you’re changing. If you’re on location somewhere, directly show the impact of the work you do. By offering uplift at the same time each day, you’ll begin to minister to people who could desperately use some positivity in their news feeds!
Preparing for Your Facebook Live Broadcast
When preparing for your Facebook Live session, it can be helpful to let people know ahead of time that you’ll be doing it, and when. The Facebook Event feature is useful for setting up the information about your broadcast, and then inviting people. When it’s time for your broadcast, I like to start a few minutes early and just do some intro content, just to be there when people log on, and then start the prepared content promptly at the scheduled time.
During Your Facebook Live Broadcast
You may only have 1 or 2 people in the beginning, but if you’ve invited people ahead of time, you should see more people arrive. Facebook is pretty good about notifying people when you’re live. And remember it’s a conversation…that’s the fun part! Encourage people to share their questions through the chat during your live stream, and answer those questions during your broadcast. When people feel like it’s fun and engaging, they’ll come back for more! Use this as a great tool to connect with the people that you serve.
Are you using Facebook Live? How have you used it? What tips do you have? What questions do you have? Would love to read your thoughts in the comments below!