It’s been said that “when we fail to plan, we plan to fail.” And that’s good advice. Planning ahead ensures that you’ve thought through a lot of the potential opportunities and challenges, and are prepared to manage them.
So it’s no surprise that organizations that plan their social media content ahead of time typically experience better results. When you do, you won’t be surprised when holidays sneak up on you (and you haven’t given your fans enough time to buy a gift from you) and you might actually be able to create some campaigns related to your business goals that actually move the needle.
So how do you go about planning social media content? You need an editorial calendar. Here’s an editorial calendar template I’ve created that you can download for free. Once you’ve got it, here’s how you use it:
- Fill in any holidays for the upcoming month first. Are any of them shopping holidays? If so, then work backwards to figure out when your customers might shop for that holiday. Mark that as the start of your posts leading up to that holiday.
- It can be helpful to do the same type of post each week on the same day. So for example, Mondays can be a day you provide a funny or inspirational quote, Tuesdays can be a product highlight, Wednesdays can be a customer spotlight, Thursdays can be for weekend specials or events, and so on. Decide what kind of a regular schedule you’ll use.
- Begin filling in content for each day. Be sure to note any kind of assets (such as graphics or video) that you’ll need to create for each post, and make a schedule for creating them.
- Start posting! Once your editorial calendar is ready, you can start posting. One Facebook, you can actually schedule your posts by clicking the down arrow next to the Publish button, and then choosing when you want the post to go up. You can actually pre-schedule your whole month (but be sure to check your page a few times a day to respond to comments!)
When you’re not trying to think up something to post each day, you’ll actually save yourself time and can focus on engaging with people online. The result can be more prospects and customers for your business.
Do you plan ahead with your social media content? What could you do better? Would love to read your thoughts in the comments!